Ethiquable is working with smallholder cooperatives around the world to market their fairtrade organic products in Germany. In a short span of two weeks, the task was to develop a complete redesign that included logo, typography and packaging. The idea was to form both, the pattern of design and the form of packaging itself on the basic building blocks of the country-specific patterns, which are the same in all countries of origin. We all have the same origin, so everyone should be treated equally. In addition to the product details, the packaging itself contains information on smallholder cooperatives and their origins in order to sensitize the consumer.