Ruckzack_4

2017

RUCKZACK

Co-Creation:
Pia Schmutz

The task was to find the „one billion dollar idea“ and to present the result on the platform kickstarter.com. For that idea we had to invent the product itself, create its corporate identity and present it on social media. Our final result is RUCKZACK, a backpack which you can unfold in a few simple steps into a stylish towel. The whole design concept is based on the special folding technique of RUCKZACK, which is used as a visible grid.

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